CNY Marketing Activities in Singapore: A Comparison between GrabPay & Google Pay

Singapore shares similar cultural contexts to China, with a majority of the Singaporean population being ethnic Chinese. Major festivals like the Spring Festival are hence celebrated on a large scale locally with similar traditions and themes. Therefore, during Chinese New Year, we observe that festival promotions in China are mirrored in Singapore as companies employ […]

Alipay: Emerging victorious in the Digital Hongbao Battle

The gifting of Hongbao, one of the most notable traditions in Chinese New Year (CNY), has been used in marketing for several years. In the digital age, digital Hongbao rather than physical Hongbao has increased in popularity especially amongst the younger generation, as advanced e-payment systems assure users of greater safety and security when transferring […]

Spring Festival Marketing: How Chinese Brands Capitalise on the Festive Season

Chinese New Year, or the Spring Festival, is one of the most important festivals in China. It celebrates the beginning of a new year on the traditional lunisolar Chinese calendar, marking the end of winter and the start of spring. Themes of good fortune, happiness and wealth and longevity are reinforced through the many customs […]